AU Book Swap allows American University students to list textbooks so they can swap and save money.
1/11 - 7/11
While initially prototyping, the AU Book Swap student managed team found the need for branding, UX and UI design in addition to various marketing materials. We responded with a simple but versatile logo that could be used across numerous promotional mediums. Based on user generated feedback and analytics our UX design solution evolved iteratively resulting in a simple elegant system. Lastly in order to get the word out we designed cost effective bookmarks and a banner for a low-end student budget.