The Highland Park Animal Hospital came to us with the need for a fresh brand and web presence. HPAH is a small veterinarian clinic in Upper Darby, PA. They provide superior service over their competition in surgeries, grooming and boarding by keeping up-to-date with the latest equipment and techniques. It was only natural that they upgrade their brand and web presence to compliment their services.
3/11 - 4/11
We kept with the strong branding using the red footer and white background. The slideshow runs through all the services and selling points of the practice. Each slide also profiles an animal with name and breed, a playful way to attract viewers to continue to watch and read. Through research we found their demographic was non-web-savy folks who may find navigating websites difficult. We decided to make the navigation large and simple not to confuse the viewer of where the information they need is located. All important information is in the footer so users don't have to click at all if they don't want to. We also integrated a facebook reccomend button for social media integration to support their newly created facebook page and marketing strategy.